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Companies are liable for faulty advertising claims

Regardless of the format (online and print) and their knowledge of the country-specific laws. Advertising statements are essential components of the product offered. The correctness of this information is essential for compliant product advertising.

Product advertising, however, has been increasingly under the watchful eye of consumer and environmental organizations, government agencies and competitors for several years.

This is the case despite many companies implementing measures to avoid violations of law and regulations. One example is internal training. Through training, they sharpen the sense of responsibility of their employees or optimize their communication processes, organizational structures and IT systems. More or less successfully. Even a small violation of a flawed advertising claim lead to a significant financial loss for the company:

  • Compensation for damages, penalties, judicial prohibitions, injunctions, warnings
  • Image damage
  • Information / profit-collection complaints
  • Liable for reminder as court costs
  • Under certain circumstances revocation of the purchase contracts by the customers
  • Purchase price reductions
  • Costs for the reprint of print media

Consulting services

We advise on optimizing communication processes and thus help to permanently reduce and control financial risks.

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