Companies are liable for faulty advertising claims
Regardless of the format (online and print) and their knowledge of the country-specific laws. Advertising statements are essential components of the product offered. The correctness of this information is essential for compliant product advertising.
Product advertising, however, has been increasingly under the watchful eye of consumer and environmental organizations, government agencies and competitors for several years.
This is the case despite many companies implementing measures to avoid violations of law and regulations. One example is internal training. Through training, they sharpen the sense of responsibility of their employees or optimize their communication processes, organizational structures and IT systems. More or less successfully. Even a small violation of a flawed advertising claim lead to a significant financial loss for the company:
Compensation for damages, penalties, judicial prohibitions, injunctions, warnings
Information / profit-collection complaints
Liable for reminder as court costs
Under certain circumstances revocation of the purchase contracts by the customers
Purchase price reductions
Costs for the reprint of print media
Why we help
Advertising claims include a variety of information about the product offered. The correctness of this information is essential for compliant product advertising. This is where Elenios comes in to minimize the liability of our customers for faulty advertising claims.
How we support
We check all product information in the media of our customers for the congruence with the primary source - before printing & go-live. We help our customers identify bugs before they are published in advertising media.
What we check
All product information in advertising and press media, e.g. prices, technical sizes, images and graphics as well as descriptions of functions, scope and customer benefits.
We advise on optimizing communication processes and thus help to permanently reduce and control financial risks.
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